Citi Every Step of the Way


May 24, 2014

They all believe, and they all have the same goal: Turning a world of potential into reality … with the Every Step of the Way program. Team Citi jump-starts the 2014 Winter Olympics campaign here with the official Welcome video featuring Ted Ligety, Julie Chu, Billy Demong, Evan Lysacek, Erin Hamlin, Rico Roman, Picabo Street, and Dan Jansen.

Director: Duffy Higgins
Producer: Colleen Miller
DP: Eric Giovon
Set Designer: Jennifer Dehghan
AD: Shad Melvin
2nd Camera: Marshall Coles

Editors: John Reis, Nuno Xico, Sophia Peer
Post Production Supervisor(s): Michael Harrop, Stephen Venezia
GFX: Nice Shoes

Shot with Red One and Red Epic, Cooke S4s, Angenieux 24-290