Lucky Blue

Paper Magazine

June 18, 2016

Lucky Blue Smith’s modeling career especially took off after he dyed his hair platinum blond at his agent’s advice. By 2015, he had shot a dozen magazine covers and fronted fashion campaigns for Philipp Plein and Tom Ford. He and several other models appeared in Tom Ford’s fashion video with Lady Gaga for SS16. Smith has walked for labels such as Tom Ford, Versace, Michael Kors, Etro and Bottega Veneta. He has also been featured in campaigns for CK One (photographed by Mario Sorrenti), Moncler (photographed by Annie Leibovitz), a Gap campaign and a Tommy Hilfiger campaign. He has also been featured in ads for Levi’s and H&M and been on the cover of Harper’s Bazaar.

In 2015, Teen Vogue named Smith the “Model of the Moment”. A relative newcomer, he was named to’s “Top 50 Male Models” for 2015 and had the second highest number of social media followers of all male models in the industry. Many in the fashion industry acknowledge that Smith’s popularity (especially among teenage girls and boys) on social media is a deciding factor for brands and editors who have hired him.

For Paper Magazine
Director: Matt Lambert